Thursday, April 20, 2017

Video Didn’t Kill the Radio Star, It Just Gave It a New Platform

Recently, Randall Dark participated on a panel of video production professionals to discuss video and how it relates to start ups.

Held at Impact Hub Austin, the panel talked about how startups can use video – where it can bring them the most value to finding the resources to produce it.

With that shift to smartphones and VR, audiences have become increasingly harder to attract and keep interested in companies and products.

When creating video, Dark noted, “Our attention span has shrunk dramatically. I need to be compelling in the first 15 seconds."

Along with Dark on the panel were Lyn Graft, Carlana Stone and Pat 'Shaggy' Welsh.

Read an article on the event on mediatech VENTURES.


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