Wednesday, December 6, 2006

Capturing HD Eye Candy

LG Electronics will soon release a brand new line of 1080p-capable flat-panel digital HDTVs—more than a dozen plasma and LCD models—which the company will showcase during the upcoming CES tradeshow, Jan. 8-11 in Las Vegas. Since these new displays have superior image resolution capabilities over previous models, the manufacturer naturally wants to strategically illustrate those capabilities at tradeshows like CES, and at retail locations. Therefore, as is common in the industry, LG commissioned specially shot imagery for such display applications.

In this case, LG turned to HD acquisition and production experts Randall Dark, president of Los Angeles-based HD Vision Studios, and Kristen Cox, president and CEO of 16x9 Productions, also in LA, to provide what Dark calls “eye candy”—brilliant footage LG could use to illustrate the capabilities of its new line of HDTVs.

Read the entire article at Digital Content Producer Magazine.

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