At a different conference, Randall Dark, president of U.S. company HD Vision, addressed the production community attending the second of two HD Track conferences of the day, entitled "Making HD Make Business Sense: How to Avoid Financial Hiccups." "If you don't go HD, you won't have any shelf life," he commented.
The higher-ups reasoned that by using HD, they could sell the programs to more markets; thus HD can be employed for financial, rather than aesthetic, reasons.
excerpt from Video Age International
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